Heidi Nel

Principal & Head of Impact Entertainment


With over a decade in the social impact and media space, Heidi Nel is an accomplished strategist working at the intersection of film, policy, and social change. Driven by the power of art, story, and media to propel social movements and catalyze public policy change, Heidi’s professional experience spans both coasts and various skills from film production and marketing to public affairs and advocacy. Her proficiency in both the entertainment and political sectors has helped foster pivotal relationships between filmmakers, artists, and storytellers seeking to further social change and legislators looking to forward their progressive policy agendas.

Before joining the Raben team, Heidi served as a Partner at Picture Motion, a marketing and advocacy firm for issue-based films. In addition to her campaign work on award-winning films, she worked with notable distributors including PBS’s POV and piloted the AFI DOCS Impact Lab with the American Film Institute. Now in its third year, the Lab was launched in partnership with Comcast NBCUniversal.

Previously, Heidi served as Senior Vice President at FitzGibbon Media. During her tenure at the now obsolete firm, she led digital strategy for nonprofit clients and challenged the U.S. military on the epidemic of sexual assault in the through her work on the impact campaign for Oscar-nominee, The Invisible War.

Heidi also served as Senior Associate at Dewey Square Group, a WPP company, as Marketing Manager at Lionsgate, and she co-produced an original webisode and TV miniseries for Comcast while working as an assistant at Ghost House Pictures.

Heidi studied Modern Dance at the University of North Carolina School of the Arts. She is a Partner of the Truman National Security Project and has guest lectured on media and social impact at Boston University, the George Washington University School of Media and Public Affairs, and the University of Virginia’s Frank Batten School of Leadership & Public Policy.