As a senior associate in The Raben Group’s Media & Communications practice area, Ileana Martinez brings a strong background in the creation and support of strategic communications, marketing, and media relations. Joining the team in our El Paso office, Ileana possesses knowledge in both regional efforts as well as working as part of a large national organization.
Prior to joining Raben, Ileana served as the chief marketing and communications officer for Girl Scouts of the Desert Southwest, where she developed and executed internal and public relations strategies for the organization. Ileana was responsible for creating and implementing all marketing, media, and social media efforts, and cultivating relationships with regional media to promote the impact being made by the organization.
Before leading marketing for the Girl Scouts of the Desert Southwest, Ileana supported many local organizations through internships at Barracuda Public Relations and Texas Tech Health Sciences Center in El Paso, where she wrote blog posts, managed social media platforms, and wrote feature stories. She was also the radio station manager for El Paso Community College’s Alt Rock station, where she hosted and coordinated multiple on-air shows, promoted the station’s brand, invited local bands inside the studio, and managed social media engagement.
Ileana holds a bachelor’s degree in Communications with a concentration in Public Relations and graduated as a Crimson Scholar from New Mexico State University. In her spare time, she enjoys reading and studying film.