Rebecca Kaplan is a director in Raben’s NYC office, where she brings experience in impact content, strategic communications, and stakeholder engagement to her client work, working with such clients as Good Films, YouTube, and Google.
Prior to joining Raben, Rebecca worked as a strategy manager for Elle Communications, a social impact-focused public relations firm, where she developed campaign strategy and messaging for social impact entertainment firms and mission-driven companies. There, Rebecca led the agency’s work with the Emmy-nominated HBO film, The Tale, working closely with the film’s writer/director, producers, and cast on media training prior to Sundance and messaging for the film’s press tour and awards season. Additionally, Rebecca served as a consultant for Netflix’s 13 Reasons Why and Wayfarer Entertainment’s Man Enough, a digital series exploring modern masculinity.
Previously, Rebecca served as director of It’s On Us, the Obama/Biden White House initiative to end campus sexual assault. During her time there, Rebecca created and implemented a consent education program for students, oversaw successful digital content campaigns focused on changing the culture and people’s attitudes/behaviors, and developed strategic partnerships with top partners including the NCAA, Viacom, The United States Olympics Committee, The Ad Council, Major League Baseball, and Snapchat. Rebecca also worked at Generation Progress, the youth arm of the Center for American Progress, where she worked on protections for young student debt borrowers and helped start the organization’s Gun Violence Prevention Network.
Rebecca is a graduate of Cornell University’s Policy Analysis and Management Program.