Case Study
Smithsonian National Zoo
Cultivating Unity and Collaboration for a Thriving Smithsonian Zoo Culture
About the client
Founded in 1889, the National Zoo and Conservation Biology Institute (NZCBI) is part of the Smithsonian Institution, the world’s largest museum and research complex. Its two campuses are home to more than 2,100 animals, including some of the planet’s most critically endangered species.
Our Work
Raben previously worked with the Smithsonian’s Air and Space Museum and again had the opportunity to work with the Smithsonian Institute when it was retained by NZCBI to update its strategic plan. The Raben team was asked to focus on the organization's culture; among NZCBI’s primary goals was to create a more consistent staff experience at its two locations, emphasizing collaboration and the shared interests of staff whether they work at the National Zoo or the Conservation Biology Institute.
The Outcome
Over a period of months, the Raben team worked with NZCBI leadership and a Committee of NZCBI staff to develop and lead an inclusive and staff-driven process that affirmed the organization’s values and provided examples of their values in action in the workplace. Our work culminated in the creation of an “ethos” statement that set a vision for the organization when it was at its best.
